
EMILY ETHERTON
TAMPA, FLORIDA
I’m Emily Etherton, a second-generation travel advisor with a lifelong passion for exploration. Growing up in the travel industry and spending several years working for a prestigious luxury destination management company, I had the privilege of learning from some of the best in the business. Now, I’m proud to bring that experience and my passion for personalized service to The Journey Group.
I especially enjoy helping clients discover the magic of Europe’s iconic destinations. One of my favorite travel memories is the moment I first laid eyes on the Eiffel Tower. Watching her sparkle each night from the bay window of our plush hotel room reminded me how fortunate I’ve been to explore the world—and how much more there is to discover. That sense of wonder inspires every trip I design.
Second only to Europe is my love for sun and sand getaways. No matter what life throws your way, having a beach vacation on the horizon just makes everything better.

In a nutshell
Fun Facts about me:
Spotify song on repeat // That’s So True by Gracie Abrams
Hotels I could call home // Any Edition Hotel, Atelier Playa Mujeres
At sunset, you’ll find me drinking // An Aperol Spritz
One country I’ll never say no to // Italy